Altruis
working alongside what matters
ONGOING PARTNERSHIP
SERVICES | FRACTIONAL MARKETING
A marketing partner that works with your budget — and grows with you.
Not a consultant who delivers a plan and moves on. A steady partner who thinks alongside your leadership, month after month, and helps move communications forward with intention.
Most organizations don't need a full marketing team. They need one trusted person who shows up consistently.
As organizations grow, communications and outreach become more demanding. Websites need updates. Campaigns need coordination. Messaging must stay consistent across newsletters, events, partnerships, and social media.
For many teams, this work ends up scattered across already full roles — handled when there's time, which means it often isn't. Fractional Marketing provides a steady partner who helps organize and move it forward.
THE CHALLENGE
Communications capacity is the gap most growing organizations hit first.
There's a particular moment many organizations reach — past the stage where one person can handle everything, but not yet at the point where a full marketing hire makes sense. Communications start to feel reactive. Campaigns are harder to plan. Outreach happens in bursts.
The problem isn't effort. It's that no one has the dedicated bandwidth to think strategically about communications while also managing everything else.
Fractional Marketing fills that gap — not as an outside vendor, but as a consistent extension of your team.
"Instead of communications happening when time allows, they begin to move forward with intention — because someone is holding that thread consistently."
RIGHT-SIZED ENGAGEMENT
Three levels of ongoing support.
Every Fractional Marketing engagement starts with a conversation about your goals, priorities, and available budget. Here's a sense of how different levels of support look in practice.
Strategy & guidance
Monthly strategy sessions and advisory support for teams that need a thinking partner, not a production team.
FOUNDATION
Monthly strategy session with leadership
Communications planning and prioritization
Messaging review and positioning input
Staff coaching on communications tasks
MOST COMMON
Strategy + production
The full mix — regular strategy sessions and hands-on production of materials, content, and outreach.
Everything in Foundation
Campaign planning and coordination
Newsletter, social, and outreach materials
Website updates and digital guidance
Partnership and collaboration strategy
FULL PARTNER
Embedded partnership
Deep, ongoing integration with your leadership team — functioning as a right-sized marketing department.
Everything in Strategy + production
Bi-weekly or weekly leadership check-ins
Major campaign build-out and execution
Broader organizational communications strategy
WHAT A MONTH LOOKS LIKE
Flexible, responsive, shaped by what you need.
STRATEGY
PLANNING
Content creation and outreach development
We produce the month's communications — drafting the newsletter, developing social content, writing outreach materials, or building out campaign assets depending on what's been prioritized.
CONTENT
OUTREACH
Review, revision, and refinement
Drafts are reviewed with your team. We refine based on feedback, ensure voice and messaging are consistent, and prepare materials for publication or distribution. This is also where we handle website updates or digital tasks.
REVIEW
DIGITAL
Publication, distribution, and next-month planning
Content goes out. We document what happened, note what worked, and begin mapping the next month — so there's never a scramble at the start of a new cycle. The work stays organized and moving forward.
DISTRIBUTION
PLANNING
Leadership session and priorities check-in
We meet with leadership to review what's coming — campaigns, events, funding deadlines, program launches. Together we set priorities for the month and adjust the plan based on what's actually happening.
No two months are identical. Some are strategy-heavy; others are execution-focused. The engagement adjusts to what's most useful — a campaign going out, a board presentation coming up, a new program to introduce.
WEEK 1
Strategy
WEEK 2
Production
WEEK 3
Review
WEEK 4
Looking ahead
RIGHT-SIZED ENGAGEMENT
The value of consistency compounds.
Every Fractional Marketing engagement starts with a conversation about your goals, priorities, and available budget. Here's a sense of how different levels of support look in practice.
Foundation and rhythm
Communications priorities are clear and organized
A monthly rhythm is established and running
Messaging is consistent across channels
Leadership has a trusted partner for communications decisions
MONTHS 4-9
Momentum and visability
Campaigns are easier to plan and execute
Funders and partners see a consistent presence
Staff spend less time coordinating marketing efforts
An archive of materials supports grant proposals
YEAR TWO AND BEYOND
Communications as a strength
Outreach is organized, strategic, and proactive
The organization is known for consistent communication
Altruis functions as a true extension of the team
Strategy scales with the organization's growth
MONTHS 1-3
Flexible support across strategy, content, and outreach.
WHAT WE HANDLE
Strategy sessions with leadership
Regular touchpoints to set direction, review priorities, and think through communications decisions together.
Outreach and promotional materials
One-pagers, event materials, partner decks, and other assets that represent your organization professionally.
Campaign and communications planning
Building out campaigns with enough lead time to execute them well — not scrambling the week before launch.
Website updates and digital guidance
Keeping your digital presence current — new programs, updated language, event announcements, and more.
Newsletter and social media
Consistent, on-brand communications that reach your supporters regularly — without adding to staff workload.
Partnership and collaboration strategy
Helping you communicate clearly with and about partners — strengthening those relationships through consistent outreach.
WHO IS THIS FOR
Fractional Marketing works well for —
The fit matters more for an ongoing engagement than for a project. Here are the organizations this tends to work best for — and why.
Growing nonprofits
Organizations past the early stage but not yet ready to hire a full communications staff member — needing strategic support without the overhead.
Coalitions and multi-partner initiatives
Collaborative efforts that need someone to hold the communications thread across multiple organizations without any single partner absorbing the full burden.
Leadership teams launching new initiatives
Organizations entering a new phase — a new program, a capital campaign, a rebranding — that need strategic communications support for the duration of the launch.
Small businesses and local organizations
Community-rooted businesses and organizations that want consistent, professional outreach without the cost or complexity of a full marketing engagement.
Build communications capacity without adding full-time staff.
Fractional Marketing provides ongoing strategy and support designed to grow alongside your organization. Start with a conversation about where you are and what would be most useful.