The strategy of a marketing director,
without the full-time overhead.
Altruis serves as an embedded marketing partner — setting direction, managing communications, and keeping momentum going month after month, for a fraction of what a full-time hire costs.
The Problem
Most small organizations are caught in the middle
Too much work for one person, not enough budget for a full team. Fractional marketing is built for exactly this gap.
What you're dealing with
- Communications fall behind when programs get busy
- No one owns the marketing calendar consistently
- Social media goes quiet for weeks at a time
- Grant reports and newsletters compete for the same bandwidth
- Staff wear too many hats to do any one thing well
What changes with a fractional partner
- Someone owns the strategy and keeps things moving
- A consistent editorial and communications rhythm
- You focus on programs — we handle the messaging
- Institutional knowledge stays intact month to month
- Work happens whether or not you have bandwidth
Engagement Options
Three ways to work together
Choose the level of support that fits where your organization is right now.
Strategic clarity and light oversight
For organizations that have some communications capacity but need direction, accountability, and a consistent strategic layer.
- Monthly strategy session
- Editorial calendar and content plan
- Review and feedback on drafts
- Quarterly messaging check-in
Active collaboration, month to month
For organizations that need someone doing the work alongside them — writing, planning, and keeping communications consistent.
- Everything in Foundation
- Copywriting for key communications
- Newsletter and social content support
- Funder and partner messaging
- On-call for time-sensitive needs
Full-service fractional marketing director
For organizations ready for a consistent, high-output partner who functions like a part-time marketing director.
- Everything in Partnership
- Website content updates
- Campaign planning and execution
- Brand consistency oversight
- Reporting and analytics review
How It Works
A rhythm that keeps communications consistent
Plan
Start each month with a clear content calendar, priorities, and goals aligned to what's happening in the organization.
Create
Drafts, copy, and materials are produced to spec — reviewed and refined until they're ready to go out.
Publish
Content goes out on schedule. Nothing waits in a queue because no one had time to finish it.
Review
We close the month with a brief look at what worked, what's coming, and any adjustments for the next cycle.
Growth Over Time
What to expect across the first year
Getting oriented
We learn the organization — your programs, your voice, your audiences, and how you've been communicating. We establish a baseline and build the tools and templates we'll use going forward.
Building consistency
Communications start running on a reliable rhythm. Stakeholders hear from you regularly. Staff spend less time on messaging and more time on programs. The backlog clears.
Strengthening presence
Your brand voice is consistent across channels. Funders and partners recognize your work. You have a body of communications to point to — and a marketing partner who knows your organization deeply.
What We Handle
The communications work that keeps falling behind
Email newsletters
Written, designed in your platform, and sent on a consistent schedule — without landing in the "someone needs to write this" pile.
Social media content
Captions, content calendars, and platform-specific strategy. Consistent presence without handing social to whoever has a free moment.
Funder communications
Updates, stewardship emails, and narrative reporting that keeps funders engaged and informed throughout the year.
Website copy updates
Program descriptions, team pages, and news content kept current — so your site reflects what you're actually doing.
Campaign planning
End-of-year appeals, program launches, and awareness moments — planned well enough in advance to actually execute them well.
Brand consistency
A consistent voice, visual identity, and messaging across everything that goes out — so your organization feels cohesive.
Who It's For
Organizations at a turning point
Growing nonprofits
You've outgrown what one staff member can handle, but you're not ready to hire a full marketing team.
Program-heavy organizations
Communications always come second to programs. You need someone for whom it's always first.
Small businesses in transition
Rebranding, expanding, or trying to reach a new audience — and need consistent marketing support during the shift.
Organizations between hires
Your marketing person left and you need continuity while you figure out the next chapter.
What Comes Next
Fractional Marketing works best alongside
Let's talk about what you need.
Fractional Marketing engagements are tailored to where your organization is now — not a fixed package. A short conversation is the best way to figure out whether it's the right fit.